ublished by Cristina Dinozo, Senior Director of Marketing Communication @ Yotpo | March 24th, 2020
As cities around the world encourage citizens to stay home to flatten the curve of Coronavirus (COVID-19), consumer habits are changing.
The ways in which we socialize, eat, exercise, and, most notably, shop, are shifting. To better understand how consumer behavior and commerce have changed, we fielded a survey to shed light on how shopping habits and priorities are evolving.
On March 17th, 2020, we polled 2000 consumers between the ages of 14-73. 34% of respondents live in the US, 34% in the UK, and 33% in Canada. The respondents were evenly split between Gen Z (14-22), Millennials (23-38), Gen X (39-54), and Baby Boomers (55-74).
Among many emerging trends, here a few key takeaways for eCommerce marketers:
- Shopping behavior is beginning to evolve, with consumers more responsive to marketing messages, including email, SMS marketing, social, and more.
- Consumers prioritize buying food first and foremost, but also products that promote health and wellness, including supplements, superfoods, and items like thermometers and medication.
- If products are out of stock in stores, consumers will consider less familiar brands.
Shopping behavior is beginning to evolve
Consumers are starting to pay more attention to marketing messages, including email, SMS, social ads, and more (35.65%). They’re also browsing online more (32.05%), and buying online more (25.35%).
If the disruption continues, nearly half (43.20%) plan to do more of their shopping online.
Want to learn more?
For more findings from this survey, check out our report: COVID-19: Consumer Trends By Generation and Geography.
We’ll keep more customer engagement strategies coming, so stay tuned. In the meantime, here are 15 strategies to engage your customers during the time of COVID-19. For more information on Yotpo’s efforts around business continuity, see a note from our CEO & Co-Founder, Tomer Tagrin, here.